When your ad loses height...there's a simple trick that always works

Today we'll talk about a situation that everyone who runs sponsored campaigns is familiar with.

You invest, write, design, post an ad – and it

Clicks are coming in, leads are flowing, sales are starting to trickle in,

You already feel like you've cracked the formula...

And then –

Suddenly, there are no leads. No sales. The ad is still running, but it feels like a reverse "savings plan" that only sucks money out of you. This is when most people start to wonder:

Maybe it's the algorithm?

Maybe customers just lost interest?

Maybe we need to put in more budget to bring it back to life?

The truth is that

Why is this happening?

Audience attrition

Offer erosion

So how do you bring the ad back to life?

In most cases, the solution is

Duplicate the ad group – and change the age range very slightly or split the ad into women and men, for example – the goal is a small change in the campaign.

Why does this work?

Because Facebook and Google don't actually show your ad to the entire audience you've defined. They

When you change the age even slightly, you force the system

In short:

If your ad loses power,

It's a small trick, but it saves a lot of money and time.

Try it, it works, and come back to tell me how it worked for you!